GREEN SQUARE ASSET MANAGEMENT HAS REBRANDED AS PRINCIPAL STREET PARTNERS.

The same investment acumen and track record paired with a new outlook to further differentiate our firm as we forge a new path into the future.

learn more

Principal Street Partners is an income-oriented asset management firm with deep roots in the ultra high net worth wealth management space. This fiduciary mindset forms the basis of everything we do. Several guiding principles create a foundation from which we approach investing:

WE ARE NOT AFRAID OF THE ENTREPRENEURIAL SPIRIT.

We embrace it, constantly seeking innovative and creative strategies to preserve and grow wealth.

WE DO NOT TRY TO TIME THE MARKETS OR CHASE SHORT-TERM RETURNS.

Instead we focus on protecting against risk and generating income.

WE ALWAYS KEEP THE INVESTOR IN MIND

We design our strategies to be tax-efficient and tax-aware while taking advantage of niche opportunities in the capital markets.

EVERY INVESTMENT WE MAKE IS THOUGHTFUL, INTENTIONAL

An investment decision has to be made with integrity or not at all.

MODERN INVESTMENTS, UNCOMPROMISED SERVICE

Principal Street Partners is an independent asset management firm committed to delivering enhanced investment opportunities for long-term growth and income to our clients. Our strategies are specially tailored to those seeking, income and appreciation within their portfolio.

LEARN MORE

LEARN MORE ABOUT
CURRENT STRATEGIES:

EQUITY INCOME STRATEGY

Principal Street’s Equity Income Strategy is a domestic, large cap dividend focused equity strategy derived from a repeatable, disciplined investment process designed to identify companies with attractive balance sheets that have a heritage of paying above market dividends coupled with dividend growth.

Learn More

HIGH INCOME MUNICIPAL BOND STRATEGY

Principal Street’s High Income Municipal Bond Strategy focuses on those innovative, non-traditional, new dynamic sectors that are historically higher yielding and may provide long term opportunities for enhanced total return and income.

Learn More

Stay Connected

our thinking

download our latest white paper